Sascom's Marketing Services Division delivers increased brand awareness and improved corporate profile through the provision of professional ‘Marketing’, ‘Media Relations’ and ‘Interactive Communications’ services.  We offer several key marketing communications services, enabling clients to tailor a custom designed program that meets specific objectives. By working with Sascom to augment existing “Outreach” related activities, our clients can expand marketing communications efforts without adding personnel, or increasing existing staff workloads.    





Media Relations

Through a constant and carefully timed flow of Press Communications we ensure that clients receive significant and consistent editorial coverage in trade publications. We maintain a web based ‘Image Bank’ where magazine editors and writers can easily obtain Mac or PC based high-resolution images for use in editorial coverage. We also arrange Product Reviews, as well as Editorial Features on significant or high profile installations, facility level case studies, etc. 

Benefits




Web Site Design / Enhancement / Maintenance

An attractive, easy to navigate, fast loading web site is a vitally important component of any successful marketing strategy. More and more, industry professionals utilize the web to research equipment acquisitions, and frequently that all-important “first & lasting impression” is the company’s web site. Our services range from the enhancement of an existing site to a comprehensive “from scratch” approach including complete design and site hosting. The Sascom team includes personnel with years of experience in both http and ASP based web site design, along with expertise in all critical areas including Digital Photo Retouching, JavaScript , SQL Server and Flash technologies. 


Benefits






Newsletters (Electronic and / or Print)

Based on client provided information, we produce and distribute ‘monthly’, ‘bi monthly’, or ‘quarterly’ Newsletters. Newsletters are offered in electronic and/or printed form and the service includes subscriber list and database management. Electronic Newsletters include a headline and “teaser portion” of the copy relating to a news item, along with a “Read More ” web page link to additional information, where images can be enlarged for detailed viewing. In addition to reducing the size and therefore the ‘load time’ of the email message, this approach pulls newsletter recipients into the client’s web site, with obvious benefits.


To ensure compatibility with any email program, we produce two versions of each newsletter - one for email distribution to the subscriber list, and an identical web-based version - accessible by simply clicking on a URL in the header of the email. A link to the web-based version is also posted in the news page on the client’s web site. A properly designed and well-written newsletter is an extremely effective marketing tool, especially for sales related communications with dealers and rep firms, and product or event promotion to existing and prospective customers. 

General Newsletters (Customers, Prospective Customers, Shareholders, Press, Dealers, Reps)
Dealer Newsletters
All ‘General Newsletter’ Items Plus:






Interactive Web Site Design & Maintenance


In addition to conventional http based web sites, Sascom can provide Advanced Interactive sites designed to facilitate customer service and technical support, and foster “community” within a company’s client base.  On-line knowledge-base systems, community portals, tech-support sites, discussion forums, and automated web-based publications can be seamlessly integrated into a company’s existing infrastructure. 

Using a powerful SQL Server database, Active Server Pages, JavaScript and Flash technologies, Interactive Web Sites provide an enhanced user experience as well as the exchange of ideas and information amongst a company’s client base.  They are also an invaluable tool in the all-important process of obtaining feedback and input from the users of a company’s products. 

Examples of Interactive site content: